|Vecta on Carriage of Digital Content|
in the movie, music and TV industries between content
creators and distributors or carriers - whether using
film, TV, Internet PC, games console, PDA, or mobile
phone - are not easy ones with each suspicious of the
Attempts to form integrated content and carrier businesses, like AOL-Time Warner and Vivendi Universal, in the digital world have foundered to date, yet more of these marriages and relationships will be essential.
|Value chains are
changing as Games Consoles, 3G handsets, Internet PC, and
Set Top Boxes become the gateways to consumers no longer
locked to a limited number of TV channels and local
Perhaps the vertical markets favoured by old monopolists are becoming a thing of the past and the PC market model will prevail when digital content has to be carried to the consumer?
|Content owners will
have to think beyond the rental approach they normally
apply to rights negotiations and carriers will need to
think about more than the price for carriage if both are
to succeed in creating a vibrant market for digital
Maybe our increasing ability to create and share our own content will move the boundaries being set by Reality TV and destroy markets for indifferent and recycled broadcast material?
|Formats and bandwidth may become the overriding issues in delivering digital content to consumers. Novel formats capable of being carried cost-effectively may enable new thinking by both groups.|
Our Digital Commerce Experts Network is dedicated to exploring the key issues related to developments in digital commerce and entertainment. This involves projecting the evolution of the competitive platforms - games consoles, mobile handsets, PC, and TV, identifying popular applications and understanding revenue models and valuations.
Our extended network ensures we have the expertise to help you solve just about any business or technology problem.
|More info from: Marian.Thomson@vecta5.com|
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