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Vecta on Disruptive Technology | ||||||||||
Disruptive technologies possess a significant new combination of cost, functionality and performance, that allows them to displace an existing technology. The disruptive term arises because they are often developed by industry innovators outside of the firm that was exploiting the displaced technology. | ||||||||||
Examples include successive generations of: | ||||||||||
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Although initially
feeble, if the technology can be developed to meet the
needs of the least demanding consumers and has the
potential for further evolution, it soon meets the needs
of the mainstream customer, when it begins to displace
established technology. They can emerge in areas where existing technology is approaching the limits of physics yet consumer demand is not fully satisfied. Thus laptop and handheld computers with display and battery restrictions are fertile ground as are mobile phones with keyboard and display issues. |
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Disruptive technologies have the potential to create enormous value for their exploiters by better meeting the needs of their customers. However they usually require substantial capital investment before their potential is realised and they are difficult to spot, although areas where they might emerge are easier to locate. | ||||||||||
Our Technology Experts Network is dedicated to exploring developments in technology. This involves projecting the likely evolution of technologies, identifying potential markets and understanding revenue models and valuations. |
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Our extended network ensures we have the expertise to help you solve just about any business or technology problem. |
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More info from: Terry.Moore@vecta5.com | ||||||||||
Vecta Consulting Limited, Mulberry House,
2 The Spinney, © 2001-2010 Vecta Consulting Limited |
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