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Vecta Consulting
  Vecta on Trade Shows
  Attending a Trade Show is a big commitment:
  • What are you trying to achieve?
  • Is it the right show for your purpose?
  • How will you know if you have acheived what you want?
  • Have you got the skills and resources to attract attention, qualify the leads and follow them up appropriately?

If you are unsure about any of these, get help. It may cost some more but will avoid you wasting everything.

PDF Strategy for Export Sales  
  We advise on seven key business development stages:
  • strategising - where, when and how and with what to compete
  • hunting - identifying the hunting grounds and tactics
  • attracting - getting the attention of qualified prospects
  • engaging - beginning the relationship
  • monitoring - keeping an eye on progress
  • nurturing - broadening and deepening the sales activity
  • converting - finalising the deal


  1. Trade Shows are mostly about attracting attention and engaging with potential or actual clients and partners
  2. Do the strategising and hunting before the event or you will fail
  3. Do the monitoring, nurturing and converting mostly after the event or you risk wasting all that time and cost
PDF More on the seven stages and how we can help  
  Our approach is based on several steps, each optional and customisable to your situation:
  • an initial free and confidential face-to-face, email or phone discussion of your ambition for the UK market and informal feedback
  • a modest-cost fixed-price review of your draft business plan including initial comments on the strategy, market opportunity, key risks, necessary resources, business and technology networks and partnerships, likely locations, etc
  • time-based support to develop the plan to mitigate risks, reduce timescales and increase chances of success
  • ad-hoc or interim representative support in UK as you take practical steps in the UK market and beyond
PDF V5EI: More on Vecta's Export-Invest services  

Our Strategy Experts Network is dedicated to exploring the key issues related to developments in business strategy. This involves projecting the evolution of market areas and approaches, identifying strategic business needs and understanding revenue models and valuations.

  Ask us about how we can help you expand internationally:

Vecta Consulting Limited, Mulberry House, 2 The Spinney,
Cottenham, CAMBRIDGE, CB24 8RN

Tel: +44 (0) 1954 250222, Fax: +44 (0) 1954 252333

2001-2014 Vecta Consulting Limited