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  Bruce Claflin has five rules for partering success
 
  Bruce Claflin, former CEO of 3Com, insists that internal 3Com resources are only applied to areas that differentiate 3Com.

The horizontal markets that emerged with the PC in the 1970s allow companies to focus only on one or two layers and partner elsewhere.

Partnering allows you to leverage the capital, scale and expertise of others but requires unique management skills to know what to keep and what to drop.

   
  He outlined five rules for successful partnering:
   
 
  • partners will not be monogamous - to be the best in the vertical markets you serve, you need to work with the best players in other horizontal slices of your market; accept that they will be working with your competitors too.
  • you will sometimes forget rule 1 - partnerships work best between a dominant and subservient player but the subservient partner sometimes grows faster than the dominant player causing friction and potential divorce
  • the CEO role is important to the partnership - if only as a safety valve when misunderstandings happen, allowing adjustments of expectations.
  • apply the same disciplines to the management of outsourced areas as you would if they were sourced internally.
  • know your own capabilities so well that you really do outsource anything at which you are not the best.
  He emphasised that partnerships need a lot of hard work if they are to deliver their full value.
 
  We can help you decide if, how, where, and when to collaborate; how and with whom.
 
  Collaboration is becoming increasingly necessary to maximise financial return as product development costs and risks escalate. Choosing when and where to compete or collaborate with the right partners using the right forms of collaboration is the foundation. Knowing how to collaborate effectively with a partner in one area while competing intensely with the same partner in another is adding a new dimension to product development. Changing partners from one product generation to another is also necessary to minimise the threat from disruptive technology.
   
  Our Operations Experts Network is dedicated to exploring the key issues related to developments in business performance. This involves projecting the evolution of enterprise and plant level functionality, identifying strategic business needs and understanding revenue models and valuations.
   
  Our extended network ensures we have the expertise to help you solve just about any business or technology problem.
 
 

For a copy of "Buy, Collaborate, Do: the new order" click here

   
  Contact: Frank.Morris@vecta5.com
 

Vecta Consulting Limited, Mulberry House, 2 The Spinney,
Cottenham, CAMBRIDGE, CB24 8RN

Tel: +44 (0) 1954 250222, Fax: +44 (0) 1954 252333

2001-2014 Vecta Consulting Limited

   

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