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Vecta on Technology Maturity | ||||||||||
Are you a technology
fanatic, conservative, sceptic, or Luddite? Which should
you be in which situation? Can you ever afford to "bet the company" on an emerging technology that may boost your company, and you, to a major competitive advantage? Can you afford to let a competitor apply the technology before you? Would you get most value by moving first - or later? |
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Could adoption of an
emerging technology allow a new competitor to emerge from
your suppliers, collaborators or even
customers? Where will that technology emerge? Should you be partnering in some way to minimise risks, reduce costs, and shorten time to market - and cash? |
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In their 1980s book, Third Generation R&D, the authors classified technology maturity into four stages: | ||||||||||
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In the Internet era,
much attention has been paid to the timeline - and
investment - necessary to bring new technologies to
market, the market was used to assess whether or not an
emerging technology could be transformed successfully
into a key technology. When even the most embryonic technology seemed able to attract investment and time really was of the essence to success, hype surrounded everything and it became almost impossible to sort out those technologies - and backers - that must suceed from those that would not, with the scale of financial backing being of little value in determining the outcome. Of course many of those technologes were aimed at almost the same potential market opportunity and most could not survive. Gartner's developed the hype curve to summarise the maturity of various technologies and companies in a market. It has five stages: |
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Vecta staff can help you read through the hype - and gloom - surrounding many technology companies, helping you understand whether or not to dives or invest, deploy or ignore. | ||||||||||
Our Technology Experts Network is dedicated to exploring developments in technology. This involves projecting the likely evolution of technologies, identifying potential markets and understanding revenue models and valuations. |
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Our extended network ensures we have the expertise to help you solve just about any business or technology problem. |
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Which technology will disrupt? | ||||||||||
Vecta Consulting Limited, Mulberry House,
2 The Spinney, © 2001-2014 Vecta Consulting Limited |
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