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Vecta on
Satellite TV |
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Satellite Television is
the name given to television broadcast to viewers in a
large area from a geostationary satellite. Although the
cost of the dish aerial and Set Top Box is higher than competitive cable
or terrestrial systems, very large populations can be
reached from one satellite and, especially with digital
channel encoding and multiplexing, the large number of
channels carried makes the cost per received channel
cost-competitive. Economies of scale also work when
purchasing content to transmit to customers. |
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| Strategically,
satellite systems are more compatible with the
aspirations of global players than either cable
or terrestrial systems which are easier to
regulate within a national boundary due to their
need for local infrastructure. However, some users may
not want, or be allowed, to install the small but
obtrusive dish aerial needed to receive the
signal. Also security systems are needed to
prevent users outside the target area from
decoding the signal although this latter
requirement is a key part of any pay TV
operation. also some would-be users cannot
receive satellite signals through lack of a
suitable place to mount the dish so that it can
"see" the near-horizon position of the
satellite.
Typical core
facilities include:
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| Pay
TV, in
which subscribers pay, usually monthly, for
access to a set of channels; Video
on Demand, in which viewers pay for access
to a single programme, typically a movie or
sports event;
"Free-to-view"
channels,
usually provided by a public service broadcaster.
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| The satellites
are usually owned and operated by specialist
operators and satellite broadcasters provide a
service to their subscribers by beaming their TV
channels to their subscribers via rented
satellite transponders, each of which carries a
number of channels. Apart from receipts from
subscribers, satellite broadcasters also receive
fees from some of the channel providers who, in
turn, get revenue from commercial activity and
advertising.
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| Satellite
TV is on the way to becoming the dominant
delivery mechanism for digital TV despite the
lack of the integral return channel necessary for
Interactive
TV , although some progress
is being made on this feature as broadband
becomes more pervasive, faster and integrated. |
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Our
Digital Commerce Experts Network is dedicated to
exploring the key issues related to developments in
digital commerce and entertainment. This involves
projecting the evolution of the competitive platforms -
games consoles, mobile handsets, PC, and TV, identifying
popular applications and understanding revenue models and
valuations. It also requires identifying issues related
to supplier and partner selection for commerce.
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Our
extended network ensures we have the expertise to help
you solve just about any business or technology problem.
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More info from: Marian.Thomson@vecta5.com |
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Vecta Consulting Limited, Mulberry House,
2 The Spinney,
Cottenham, CAMBRIDGE, CB24 8RN
Tel:
+44 (0) 1954 250222, Fax:
+44 (0) 1954 252333
© 2001-2013 Vecta Consulting Limited
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Vecta5
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