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Vecta on Digital Shopping | ||||||||||
Sex and gambling got
the Internet PC and to an extent, music and movies, to
where they are today. Will shopping take them to their
next zenith and which platform - mobile phone, game,
Internet PC, Interactive TV - will be pulled up by it? The answer is probably all four, but by different segments of the community at different times, and to different degrees. |
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Mobile
phones are
already pervasive and could be the ideal platform for
impulse buys but the narrow content "pipes"
feeding them and small displays limits the type of
feasible purchases to those requiring virtually no
description; Games machines will be accessible to an increasing proportion of the community, and could be key to product placement sales but they suffer - at least for the moment - from pipe limitations; Interactive TV has the richest display, but operators and suppliers have not yet learned how to use interactive advertising as a means to show off and sell products. The Internet PC has the capability of a broad pipe and good display, so has been the natural start point for commerce, especially catalogue shopping by one decision maker. The SmartPhone and Tablet have cobined the features of Mobile Phones and the Internet PC and may be the key to making Interactive TV propositions successful. |
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Our Digital Commerce Experts Network is dedicated to exploring the key issues related to developments in digital commerce and entertainment. This involves projecting the evolution of the competitive platforms - games consoles, mobile handsets, PC, and TV, identifying popular applications and understanding revenue models and valuations. It also requires identifying issues related to supplier and partner selection for commerce. |
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Our extended network ensures we have the expertise to help you solve just about any business or technology problem. |
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More info from: Marian.Thomson@vecta5.com | ||||||||||
Vecta Consulting Limited, Mulberry House,
2 The Spinney, © 2001-2013 Vecta Consulting Limited |
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Vecta5 |